In Alexa we Trust!!
The title got your attention didn’t it? I get questions from a lot of people that are new to the webmaster world in regards to the effectiveness of Alexa. Well there are many people who usually agree with me when we say that Alexa is not an effective tool for measuring anything. The only thing that Alexa will tell you is that if you are in the top 10,000 then your site is doing well. Any number above that shows nothing about your website. Alexa only can give you a number if someone with the Alexa toolbar installed actually visits your site. The big thing with this is that usually only webmasters have it installed, not regular users. You can have your traffic increase, but your alexa rank will decrease and you might not know how to fix it. Well, leave it alone because your goal is to increase your traffic, not your Alexa rank. So if you go online and hear things about the Alexa rank, just turn away because it is an ineffective ranking mechanism!
